Description
From humble beginnings at the Bruma Flea Market to the central food court in Sandton City, Anat has been an adventure. Our founder, Anat, was a housewife in 1991 with three young children when her family struck financial difficulties. She recalled her mother’s advice that ‘if you ever need cash, fast, go sell Falafel’. And so the story of Anat began.
But to only start in the nineties would discredit the generations of hard work and wholesome food that tread the path before her. Anat’s grandfather worked in a Falafel shop in Egypt as a teenager, on the family journey to Israel. It is here that he learnt the craft and ingredients of the food in its native country Yaman. Then as an adult, he married her grandmother in Israel and had twelve children he needed to support. So once again, he sold Falafel, this time in the streets of Tel Aviv. Anat’s father, in turn, took over her grandfather’s business, and although once upon a time she swore she would never pursue the same path, life had other plans for her.
