Description
We passionately believe in quality above all else.
We know that we have to live up to our name.
We believe in continuous learning.
We believe in challenging the fundamental principles applying to everything that we do because we know that there is always a better way.
We believe in being involved. We believe in the potential and the power of the individual.
WE BELIEVE THAT PEOPLE ARE OUR ASSETS.
We know that our collective ability will achieve the extra-ordinary.
We believe that if it is worth doing anything, it is worth being world class, challenging the constant tide of mediocrity.
We don’t believe in hiding behind the hype, hoopla and certification of Sustainability, Organic or Fairtrade, We believe that you are either part of the solution or part of the problem. Our brand needs to make a real world difference.
Honesty in our beliefs and relationships is part of what makes us who we are.
Now we happen to make coffee.
These principles apply to every facet of our coffee.
This is TRUTH.
